How SMS & eFax Guru Revolutionized Azurity Pharma’s business processes: A Case Study in the Healthcare Industry

Cloud Maven, Inc
3 min readJun 20, 2023


Introduction: In the dynamic healthcare industry, efficient communication and streamlined processes play a vital role in delivering quality patient care. Azurity Pharma, a leading pharmaceutical company, recognized the need for a revolutionary solution to modernize their communication practices. This case study explores how the implementation of eFax, a digital faxing solution, transformed Azurity Pharma’s operations, enhancing efficiency, security, and compliance.

Challenge: Azurity Pharma faced numerous challenges with traditional faxing methods, including manual paper handling and sending emails from fax machines, time-consuming processes, downloading files from Veeva Vault and sending them as faxes manually to each pharmacy, and the risk of lost or misfiled documents. Additionally, compliance with healthcare regulations, such as HIPAA, was a significant concern.

Solution: Azurity Pharma decided to adopt SMS & eFax Guru from Cloud Maven, Inc., a native Salesforce solution that automates the faxing process, eliminating the need for physical fax machines and paper documents. Cloud Maven, Inc. integrated Veeva Vault into Azurity’s system to let users send approved promotional content and documents. The key features of the eFax solution that revolutionized Azurity Pharma’s operations are as follows:

  1. Streamlined Document Management: With eFax, incoming faxes are received directly into Salesforce. This eliminated the need for physical paper storage, reducing clutter and facilitating efficient document retrieval.
  2. Enhanced Security and Compliance: eFax ensured compliance with HIPAA regulations through secure transmission and storage of sensitive information. Encryption and access controls provided peace of mind, safeguarding privacy.
  3. Time and Cost Savings: By eliminating manual faxing processes and with automation, Azurity Pharma experienced significant time savings. The elimination of paper and ink costs further contributed to cost savings.
  4. Increased Efficiency and Productivity: eFax allowed Azurity Pharma’s staff to send and receive faxes directly inside Salesforce, eliminating the need to be physically present at a fax machine. This streamlined workflow resulted in faster response times and improved overall productivity.
  5. Custom Solution: Cloud Maven, Inc. provided Azurity Pharma with a customized solution as per their business needs for fetching the documents from Veeva Vault and the ability to send bulk eFax.

Results: The implementation of eFax at Azurity Pharma yielded remarkable results:

  1. Improved Workflow Efficiency: Automation of fax processes eliminated manual tasks, reducing administrative burden and freeing up staff time for more critical responsibilities.
  2. Enhanced Document Security: By leveraging eFax’s secure transmission and storage capabilities inside Salesforce, Azurity Pharma significantly reduced the risk of sensitive information falling into the wrong hands.
  3. Cost Savings: The elimination of physical fax machines and the associated costs of paper, ink, and maintenance resulted in substantial cost savings for Azurity Pharma.
  4. Compliance: eFax’s adherence to HIPAA regulations ensured Azurity Pharma remained compliant with industry requirements.

Conclusion: The implementation of SMS & eFax Guru revolutionized Azurity Pharma’s communication practices, driving efficiency, cost savings, and enhanced security. By embracing eFax, Azurity Pharma positioned itself at the forefront of the healthcare industry’s technological advancements. This case study serves as a testament to the transformative power of eFax in streamlining operations in the healthcare industry.

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Cloud Maven, Inc

Cloud Maven, Inc. empowers SMBs with tailored software & services that automate mundane, so you can focus on growing business & delivering memorable experiences