Cloud Maven, Inc
3 min readMar 8, 2022

Lending has been one of the classical factors when any business has to manage their finances. Somewhere or the other, it is certainly responsible for connecting lenders and borrowers for financial purposes. Let us begin by learning the fundamentals of lending!

What is business-to-business lending?

B2B lending is analogous to peer-to-peer lending, but it is geared toward businesses. It allows Small and Midsize Enterprises (SMEs) to access expansion capital from a group of online investors, both individual and institutional. The key benefit of B2B lending is its adaptability. Businesses can choose from various terms, maturity dates, and prepayment conditions to create a financial solution that works for you.

How significant is the lender-borrower relationship?

The borrower-lender connection has long been recognized as a key component in loan acceptance. The loan agreement will alter as the lender learns more about the borrower over the course of a longer relationship. When the borrower and lender’s trust grow, this can take the shape of lower interest rates or a faster approval procedure. For this process, the lenders need certain mandatory information from the borrower for completing all formalities pertaining to loan application. They require documents like bank statements, income tax returns, investment accounts and many others for verifying borrower’s banking details and checking their validity. As a result, the process becomes lengthy and consumes more administrative time than expected. This is when Bank Connect-Powered by Plaid, comes into action!

How does Bank Connect-Powered by Plaid help improve the lending process?

Bank Connect-Powered by Plaid, helps lenders monitor the borrower’s financial data including business finances, transaction history, assets, etc., to make informed loan decisions within Salesforce. It authenticates bank accounts about balances, transactions, income, along with sending and receiving ACH payments. Being a certified Salesforce ISV Partner and the proud winner of the 2021 Salesforce Partner Innovation Award, Cloud Maven, Inc. has developed this unique application that retrieves bank transactions, account balances, and investment information from any Salesforce custom or standard object. This native application verifies consumer identity and income by connecting the consumer with the merchant bank via Plaid.

Lenders need to have a complete picture of their borrowers but gathering income data, bank balances, and asset history take a lot of time for both the borrower and the lender. Getting borrowers to link their bank accounts to receive money and repay loans is also a time-consuming operation, resulting in problems like inaccuracy, delay, and inconvenience pertaining to the loan process. This native application provides consumers with a simple, streamlined loan experience, and lenders with access to bank data to make informed lending decisions, thanks to Plaid integration!

It fetches a consolidated summary of account balances, historical transactions, and account holder identity information by providing a snapshot of the user’s finances. It provides real-time visibility into available funds by protecting you from overdraft and NSF fees and allows the user to get insights into balances through account pre-funding. It gathers clean bank data, including category, location, and merchant name, and helps understand user’s investments by understanding account balances, holdings, and transactions that create a change in a holding.

With a free 30-day trial period, the users can use this application to better understand, and it is available on Salesforce AppExchange. For any further details, please contact: and follow us on LinkedIn and Twitter for new updates.



Cloud Maven, Inc

Cloud Maven, Inc. empowers SMBs with tailored software & services that automate mundane, so you can focus on growing business & delivering memorable experiences