The Impact of SMS Messaging & eFax on the Healthcare Industry

Cloud Maven, Inc
5 min readJan 18, 2023
sms healthcare

Even though COVID-19 is still a threat, almost 40% of Americans avoid going to the doctor for a checkup. 30% of patients have not seen their doctors due to the outbreak. To bridge that gap, text messaging in healthcare is necessary. Patients demand convenient access to healthcare providers, updated health information, and a positive patient experience.

SMS is a vital communication tool in the healthcare field. It aids in keeping patients and their families in contact with their medical providers. This improves coordination and communication between healthcare providers and patients.

SMS can help ensure patients receive the care they require promptly by sending reminders and alerts. This has the potential to save lives by preventing avoidable health complications. It can, for example, be used to manage patient records, send appointment and test reminders, and track patient changes. SMS can reach multiple audiences instantly, making it an ideal communication tool for healthcare providers.

How does SMS for healthcare benefit customers?

SMS is rapidly expanding due to its low cost, quick turnaround times, and ease of use. SMS has several advantages in the healthcare industry, including improved communication, reduced paperwork, and increased effectiveness.

SMS in the healthcare industry may result in better patient care and outcomes. Furthermore, they can communicate more effectively with their doctor, resulting in better care.

How do you choose the best texting app for healthcare providers?

Most business texting apps fail to gain traction because they are built on outdated technology and need the key features that allow them to meet customer expectations. Businesses that want to stay ahead of the curve need to find an app built on modern technology with all the features to meet customer expectations.

To be successful, a business texting app must have the following features:

  • A simple user interface
  • The ability to send and receive messages quickly
  • Can track your messages and conversation
  • Ability to easily manage your contacts
  • It is simple to use and can be accessed from any device
  • The ability to schedule text messages

Are you having trouble choosing the best texting solution for your healthcare organization? Look into SMS & eFax Guru, the most innovative and futuristic communication solution any healthcare organization should have. SMS & eFax Guru has received numerous positive customer feedback after hundreds of successful installations.

How do SMS and eFax Guru stimulate business in the healthcare sector?

SMS & eFax Guru is a Salesforce-native business texting solution that allows healthcare organizations to send and receive SMS, MMS, and eFax messages in seconds from any Salesforce object. It’s an all-in-one SMS solution that allows healthcare organizations to broaden their reach and communicate with their patients more quickly. With an intuitive interface, this texting solution supports Conversational SMS, Bulk SMS, Automatic SMS, and eFax.

Conversational SMS allows patients to converse more efficiently and effectively with their doctors. There are many benefits of using conversational messaging in healthcare, including the ability to:

  • Save time
  • Improve patient engagement
  • Enhance the quality of care
  • Reduce the risk of errors
  • Improve patient satisfaction
  • Increase the efficiency of care
  • Improve communication between healthcare providers

Bulk SMS is a quick and efficient method of communication to reach multiple recipients simultaneously. The app has a mechanism that automatically filters out invalid numbers. You can send bulk SMS in real-time and through scheduled reports. SMS and eFax Guru’s customized bulk SMS solutions enable healthcare providers to tailor text messages to specific needs. It can be used in various ways, such as sending seminar invitations, updating shift schedules, informing staff about any emergency updates, and so on. The app also allows users to send personalized SMS using dynamic templates.

It is no secret that healthcare facilities have difficulty communicating with their patients. Appointments are frequently missed, instructions are forgotten, and patients need help keeping track of their care. However, technological advancements have begun to close this gap. Automated SMS is one way for healthcare providers to improve patient communication. Automated SMS allows healthcare providers to manage patient communication more efficiently. Senders can easily customize the SMS workflow and configure automated responses according to requirements.

eFax is another important feature that the app supports. Please allow us to comprehend the significance of eFax for healthcare providers and how it can help.

Secure and efficient communication is critical in the healthcare industry. eFax allows healthcare providers to send and receive HIPAA-compliant faxes securely. It helps reduce the risk of PHI breaches and the costs associated with traditional faxing. eFax helps protect patients’ privacy and enables users to send and receive faxes more efficiently and easily, regardless of the file size and type.

Let’s look at some unique features that make it the best texting app for healthcare providers.

The following are some of the application’s best features:

  • Filters SMS conversations based on the user’s preferences and navigate the user to a record from the SMS inbox
  • Flow, trigger, process builder, or workflow can be used to automate SMS
  • Send and receive MMS (Regardless of file type or size)
  • Send keyword-based automatic triggered messages
  • Customized dashboard for tracking sent and received SMS and faxes
  • Allows for the inclusion of custom URL links in messages to increase brand awareness
  • Number Lookup Service allows users to look up phone number information such as caller name and carrier
  • Sort SMS templates into different folders
  • SMS opt-out, hosted SMS, dark hour, delivery receipts, and incoming alerts are available
  • Send SMS while on the go using the Salesforce1 mobile app

As new norms emerge everywhere, every industry is learning new things. One of them is healthcare, which is also the most impacted. Most importantly, they must modify their strategy and increase their adaptability to digitalize their operations. It’s as simple as that! Here are a few ways SMS technology can help healthcare providers. All that is left for you is to put these ideas into action and reap the rewards as soon as possible. And, if your organization is interested in improving how you connect with patients to help them navigate the healthcare system, start with a free trial. For a free 30-day trial or more product information, contact Do follow us on LinkedIn and Twitter and visit Salesforce AppExchange



Cloud Maven, Inc

Cloud Maven, Inc. empowers SMBs with tailored software & services that automate mundane, so you can focus on growing business & delivering memorable experiences